3D rendering services have been an option to product developers for years. As the digital age comes into full-force however, these services are more relevant than ever. Quality rendering services help reduce cost and accelerate product development cycles to help meet the every-shifting demand of consumers.
Most companies have digitized every aspect of their business. Whether that means storing receipts “in the cloud” or 3D printing their initial prototypes—it depends on the business. There’s a disconcerting trend among larger companies, those still managed by those without a lifetime of cadence with digital devices, of only doing the bare minimum. Enough to say “hey, we’re digital!” This can be seen in furniture marketing as well as many other fields.
Digitizing areas of one’s business isn’t something that should be approached casually or without plan. Up-front costs associated with digital business technologies can be heart-stopping. In fact, sticker shock often turns away many businesses that would benefit on fairly short timelines. The trick is knowing where these investments will have the most impact and save the most money. 3D rendering is a prime example of an investment that will continue to reduce day-to-day costs but might seem expensive up front.
What is 3D Rendering?
3D rendering is the process of creating images that represent real-world objects through means that don’t rely on explicit representations, such as photography. Ok, that’s the long version. The short version is that 3D rendering creates photograph-like images of products without ever having to create the first sample, hire a photographer, or even be that serious about a design. Consider those advantages for a second.
3D renderings allow product developers to get quick and accurate representations of what a design will look like. This includes changing the form, surrounding environment, textures, colors—you name it. 3D renderings are indispensable for marketing departments to assess initial interest in designs. These images can be circulated to gauge consumer interest without committing the company to any manufacturing. Furniture companies can fetter the latest trends, Automotive manufacturers can test dozens of colors, and Architects can quickly offer clients material options and design changes.
Simply put: 3D renderings are quickly becoming essential to the modern product development pipeline. The magic formula is this—the more expensive your product is to manufacturer and photograph the more you’re likely to benefit. Now, that could be said for NASA’s space shuttles—but there’s not a lot of volume or quickness of market pace there. Companies that roll out new products, or lots of products, with higher manufacturing costs or high MoQ’s have to consider rendering. Yes—they have to.
3D Rendering Services & What to Look For
3D renderings services span a great deal of context. There is real-time, virtual reality, augmented reality, interactive, and plain ‘ol photorealistic still images. The goal of all these are similar—communicate a design to those that will ultimately impact final sales. Be that developers seeking to better optimize their design, marketing departments striving to communicate benefits to customers, or buyers connecting with a presentation that resonates on a personal level—renderings help a business get there.
Companies offering 3D rendering services generally specialize in certain industries. The larger the company, the broader the range of specialization usually. Smaller rendering companies are often a good choice for faster turn arounds and more specialized looks. Larger companies will be able to handle larger workloads and have access to greater resources. If you want photorealistic product renderings, you should find a smaller, more specialized rendering agency. If you want an interactive product customization tool you should look to larger agencies.
Be Nimble & Wise
One under-discussed benefit of 3d renderings are their ability to let brands constantly gauge consumer interest in products. New finishes, upgraded models, and new products have historically required more production, re-hiring of photographers, and re-slotting of studio time. 3D renderings allow new creative to be produced quickly and affordably.